Objectives of this Role:
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Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
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Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
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Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
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Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
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Partner with email, performance marketing, and web teams to design, test, and evolve lead nurturing tactics.
Responsibilities:
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Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
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Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
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Manage content and updates for the customer and internal touchpoints, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
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Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
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Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
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Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
