Job Summary:
An excellent PR Executive is an exceptional communicator.
They possess creativity and knowledge of different tactics to identify and engage the appropriate target audience.
The goal is to build a strong communications network around the company that will ensure a good relationship with the general public and raising awareness of the company and its brand.
Responsibilities:
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Devise creative public relations strategies that fit the company profile.
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Develop effective PR plans using appropriate strategies and tactics.
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Organize and coordinate PR activities.
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Use a variety of channels (TV, press, internet etc.) to maximize company exposure.
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Liaise with marketing professionals to ensure consistency in promoting a corporate image.
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Arrange for interviews or public speaking events and construct press releases.
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Advise the company on handling sensitive public issues to preserve a reputation.
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Assess opportunities for sponsorships and other partnerships and manage relations.
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Analyze results of PR campaigns or efforts and prepare reports.
Requirements:
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Proven experience as public relations executive or similar role
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Proven experience in coordinating and managing effective PR campaigns through various channels
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Solid knowledge of social media (blogs, Facebook, Twitter, etc.)
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Excellent communication and presentation skills; comfortable as a public speaker
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Ability to build strong relationships with key people or organizations\A creative mind partnered with the ability to find the best practical solutions
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BSc/BA in PR, marketing or similar field.
