Who We are:
Maa-althahab, from Al Masmoum Group, is one of the leading and most famous fragrance brands in the Middle East and Africa. Founded in 2006, the company pursued innovative thinking in making unique perfumes which match the lifestyles and personalities of all clients
Responsibilities for SEO Specialist:
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Develop optimization strategies that increase the company's search engine results rankings
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Set measurable goals that demonstrate improvement in marketing efforts
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Developing link building strategies
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Collaborate with others within the marketing department to manage SEO strategy
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Monitor daily performance metrics to understand SEO strategy performance
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Analyzing keywords and SEO techniques used by competitors
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Research SEO keywords to use through the company's website and marketing materials
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Identifying powerful keywords to drive the most valuable traffic
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Filling websites and other content with effective keywords
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Optimizing copy and landing pages for search engine optimization
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Write compelling and high-quality website content, including blog posts and page descriptions
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Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.
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Efficiently communicate with other marketing professionals to align goals
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Effectively use header tags.
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Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines.
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Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking.
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Utilize basic programming and web design skills to enhance SEO.
Qualifications for SEO Specialist:
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Two to three years of experience in successfully developing and executing SEO campaigns.
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Understanding of search engine algorithms and ranking methods.
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Experience with SEO industry programs, such as Google Analytics or Adobe Analytics.
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Knowledge of keyword research and data mining tools
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Able to complete competitive analysis of other companies within the industry
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excellent command in spoken and written English
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Familiarity with Shopify
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Up-to-date with the latest trends and best practices in SEO and SEM
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Prior experience in content marketing, content growth and SEO, proven the experience.
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Outstanding ability to think creatively, strategically, and identify and resolve problems
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Excellent verbal and written communication skill
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Ability to work within a team and independently
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Familiarization Google analytics
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Experience with website optimization tools
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Strong organizational, time management, and analytical skills
